Search results for “Vpon”
India, China generate 46% biddable inventory in mobile advertising
Data shows India and China generate the most biddable inventory in mobile advertising, occupying 46% in APAC.
The beauty of a core data asset – time for travel companies to embrace it
How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Vpon decodes the digital footprint of mainland tourists
Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
Use cases of artificial intelligence in China's flourishing travel sector
Chinese technology companies are making steady progress in artificial intelligence (AI), leveraging the technology to simplify travel planning and buying, and enabling communication in foreign destinations.
Mobile device IDs – laying a strong foundation for precision advertising
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
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China allows foreign-owned travel agency to offer outbound travel products
The six principles of personalization for hotel websites
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Number of Chinese mainland tourists to Japan to exceed 8 million in 2018
Lufthansa’s digital hub launches software unit to help others sell travel better
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