Search results for “Vpon”
India, China generate 46% biddable inventory in mobile advertising
Data shows India and China generate the most biddable inventory in mobile advertising, occupying 46% in APAC.
The beauty of a core data asset – time for travel companies to embrace it
How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Vpon decodes the digital footprint of mainland tourists
Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
Mobile device IDs – laying a strong foundation for precision advertising
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
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