Millennials are under-indexing on airline and hotel apps, while dramatically over-indexing in their usage of branded OTA apps.
Hotel app insight from ehotelier: Here are a few apps that are examples of innovation in the hospitality industry.
Booking.com had one of the earlier entrants to last-minute booking, with Booking.com Tonight, and has now offered up a full refresh with its newly-minted Booking Now product.
Lucy is the name of the new mobile app launched by Virgin Hotels. The app will complement the guest experience with a full list of features.
The travel industry is setting itself apart from the pack in its ability to leverage mobile data to drive customer engagement, loyalty and satisfaction.
2014 was a very dynamic year for the online travel sector, which saw new forces rising within it, reshaping the way travel products will be marketed in the next few years.
In September 2014 research by ShareThis, 51% of travel content social shares by US internet users took place through a smartphone or tablet.
When looking at device usage patterns of teenagers, there is little doubt where the world is going next.
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