Adding more steps to the booking flow tends to increase complexity and leads to abandoned purchases so is generally considered a no go area. Or is it?
HDNDA's research suggests that hotels and OTAs streamline search results for less choices to clients and have a clearer insight into the intent of their trips. Mobile sites should focus solely on selling the room.
Travel and expense technology companies Certify, Nexonia, ExpenseWatch and Tallie have merged to create the largest independent company in the space. IDC estimates the market will reach $2.46 billion by 2020.
China is now the second-largest travel market in the world and is set to become the most penetrated online market in APAC region this year. Over half of all travel bookings are made on mobile.
Open Destinations buys mobile itinerary app Tineri which helps tour operators offer a mobile application to customers during their trip. Open Destinations plans to integrate up-sell tools through this app.
Responsive web design allows all users to have an equally enjoyable experience on your website and are far more likely to make a booking.
Mobile searches for budget hotels outweigh those for luxury properties – but the latter is growing fast.
CarTrawler‘s latest ancillary revenue collaboration with IdeaWorks focuses on mobile and shows that airlines are coping better with selling seat selection than checked-in baggage.
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