Marriott hotel guests will earn about 20% more points than they did previously and get more perks than before.
Travel agents in the region face the biggest struggle to convert customers with 95.5% of them abandoning their online booking.
Pproperties should remain optimistic with younger demographics noting the highest propensity to join loyalty programs and say their loyalty is growing.
Global branding exercises and large-scale power grabs are one thing, but it’s ultimately the individual guest experience that counts.
This update should push users deeper into the funnel, which will possibly result in a minor uptick in mobile conversion rates.
Norwegian has endured its fair share of struggles in recent years and reported an annual loss of nearly $38.5 million for 2017.
Hopper says customers save an average of $50 per ticket and claims its airfare forecasts are 95% accurate up to a year in advance.
Booking.com comes second at 45% and Trivago third at 28%.
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