Since opening its first hotel in 2015, the Singapore-based company has expanded its portfolio to more than 500 properties across Indonesia, Singapore and the Philippines.
The OTA says it has seen flight bookings increase up to 50% “in some scenarios” and a 10% increase in the rate of customers adding ancillary products such as baggage, seats or insurance.
Marriott hotel guests will earn about 20% more points than they did previously and get more perks than before.
Travel agents in the region face the biggest struggle to convert customers with 95.5% of them abandoning their online booking.
Pproperties should remain optimistic with younger demographics noting the highest propensity to join loyalty programs and say their loyalty is growing.
Global branding exercises and large-scale power grabs are one thing, but it’s ultimately the individual guest experience that counts.
This update should push users deeper into the funnel, which will possibly result in a minor uptick in mobile conversion rates.
Norwegian has endured its fair share of struggles in recent years and reported an annual loss of nearly $38.5 million for 2017.
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