Hotel chains are making some inroads because hotel loyalty rates – whereby loyalty members get unique discounts for booking direct – are paying off after all.
Airbnb has been focused on expanding customer base and inventory; observers think its ambitions to become “a platform for the entire trip” will morph into a full-service OTA.
Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
China Lodging Group (Huazhu), a leading and fast-growing multi-brand hotel group in China, announced it has formed a joint venture with TPG Capital Asia (20% owned by the Company and 80% by TPG ).
Company says it is still going through an administrative approval process, and expects the resort to open in February.
The Chinese conglomerate’s hotel unit plans to raise the number of Carlson hotels by 25% globally in two years.
Chatbots and voice assistants will go mainstream this year. Since 1987, the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%.
It has hired JP Morgan and Benedetto, Gartland & Co to scout for potential buyers.
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