During the booking confirmation phase, the first thing hotels should do is to ask guests for their preferred methods of communication. And second to highlight brand promise and continue the work of setting expectations for the guest’s stay.
Art, sports, food, nature...there could be many reasons behind what excites one and how this paves for a leisure trip. Since every traveller thinks differently, travel planning and commerce, needs to factor this and evolve accordingly.
Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.