Geneva-based operator MSC Splendida will visit ports in China, Japan, and Korea, even as the market struggles to adjust to huge increases in capacity.
Chinese cruise passengers grew 40% in 2016 to 986,000. Throughout Asia, capacity grew 51%; next year, capacity on oceangoing ships in the region will reach 3.2 million.
Dreamlines, the German business which claims to be the largest online cruise booking site in Europe, has pocketed a further Euro 14 million from its existing investors.
Norwegian Joy built for China will debut next summer and Carnival Spirit will be the first Carnival Cruise Liner to sail out of China in 2018.
Bridgepoint has cost some £52 million for the switch of majority stake in the UK-based cruise online travel agency Cruise.co.uk from private equity company Risk Capital.
Royal Caribbean and its rivals have all upped its bet on China in recent years, resulting in a more than 100% capacity increase in Shanghai this year.
China will build docking infrastructure and buy passenger liners to tap travel market in South China Sea amid heightened tensions over the disputed waters.
China is already the second largest market for Royal Caribbean, an US luxury cruise operator which has eyes on China’s huge and expanding middle class.
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