The short term rental category in China is “burning” a lot of money at this stage. But, as Tujia’s CFO Warren Wang points out, things are expected to change considerably for the company over a period of next two years.
The Hurun Research Institute and ILTM China have released The Chinese Luxury Traveler 2018, which is based on travel preferences and consumption among Chinese high-end travelers, and the trends expected to arise in future.
Grémillon says Asia, primarily China, is another region in his sights. Along with growing the rental property inventory, it will continue to develop connections between Booking Holdings’ tours and activities business.