Trivago buys TripHappy to further boost hotel search experience
TripHappy makes recommendations by analyzing location data on more than 25,000 neighbourhoods across 10,000 cities.
Trivago has made its second acquisition in less than a year with US-based TripHappy, with no terms of the deal disclosed.
The startup helps travellers figure out where to stay that might best suit their needs.
According to a statement, TripHappy uses AI to present “relevant location and neighbourhood information” while consumers are researching hotels.
Trivago acquired Tripl in September saying it planned to go deeper down the personalisation route with the acquisition.
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