Booking Holdings buys FareHarbor to further digital aspirations
The tours and activities sector is expected to double in gross bookings to $27 billion in 2020; Ctrip, Google and TripAdvisor are also with aspirations in tours and activities.
Booking Holdings appears to be making good on its digital aspirations with its acquisition of tours and activities tech specialist FareHarbor.
The accommodation giant, recently renamed Booking Holdings from Priceline, has made noise recently about further widening its services through ground transportation and in-destination experiences.
In late December, news of Booking.com’s strategy to be the world’s largest digital platform for experiences emerged.
Denver-based FareHarbor, which is now five years old, offers tours and activities suppliers an online booking solution.
According to a statement, FareHarbor will operate as an independent business with its senior management team reporting into Booking.com’s leadership team.
Read original article