How travel apps win over web as travelers' preferred booking channel
In many respects, native apps are the preferred channel over web due to their speed, additional functionality, and better overall UX.
A global study Travelport Digital carried out with 955 end travelers showed that 58% of people prefer apps to search for flights and 53% preferred apps to find accommodation. We found that consumers want a lightning-fast mobile experience, which they feel this is best delivered through apps. Travelers also value the additional functionality and features that the native platforms bring.
Our research reveals what travel activities people use apps for and why they consider choosing apps ahead of mobile web.
Rather than showing signs of ‘app fatigue’ now seen in other industries, travel apps are continuing their growth in downloads and monthly active users. 82% of travelers we questioned said they will be downloading the same number or more travel apps than they did the previous year.
Due to the advantages of speed and UX, travelers download and use apps to search and book travel. 35% also like the immediacy of push notifications that keep them up to date, while almost a third of travelers use apps for promotions or discounts in travel.
Web, on the other hand, wins out being the preferred choice when it comes to car rental and destination bookings.
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