China Southern clarified that its decision to stop 3rd party sites from offering services such as online check-in is well within the ambit of what a contract entails and in no way issues around the security and personal data of customers can be compromised.
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.