Through this tie-up, Singapore Airlines will gain access to more than 600 million mobile users who are active on Alibaba's e-commerce platforms.
The number of users booking travels to Australia and New Zealand on Fliggy increased by more than 50% in the last year.
By 2035, planes with in-flight Wi-Fi will be in operation all over the world, creating a new market worth $130 billion and bringing additional revenue of $30 billion to airlines.
China Eastern Airlines and Qantas are existing partners having entered into a joint venture in 2015. They currently codeshare on each other's flights.
AirAsia will focus more on the layout of the airline e-commerce, while Expedia will further deepen the Asian tourism market after the transaction.
Framing the conversation around loyalty, the quality of the connection comes to the fore. Inmarsat found that 54% of passengers agreed that no wifi connection is better than a bad (poor quality) one.
Low-cost carriers’ daily aircraft utilization rate averages 11-12 hours, which is 20% higher than legacy airlines and highlights the level of demand.
No final agreement has been reached, and there's no certainty the negotiations will lead to a deal, it's understood.
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